Giving Alfardo Luxury's pocket perfumesa store that sells by mood

Alfardo Luxury makes 30ml Eau de Parfum in a flat, card-shaped bottle that fits in a pocket, with nine scents at an entry price. A card bottle is a new format for most buyers, and nine scents can stop a first-time customer from choosing at all.

The brand needed a store that explained the product in seconds, helped people pick a scent, and carried the manufacturer and licence details a fragrance brand in India has to show. At the same time, the Amazon catalogue had to be ready to go live as soon as stock arrived.

We built the Shopify store around how people actually choose a perfume: five scent families (Fresh and Aquatic, Woody and Sandal, Oud and Oriental, Dark and Seductive, Sweet and Gourmand) and five occasions (office, day, date, party and wedding). Build-your-own bundles, from the Discovery Trio to The Full House, lift order value, and manufacturer, licence and legal details sit in the footer and policy pages.

Alongside the store we prepared the Amazon listing master sheet, product infographics and a profit calculator for the full range, so the marketplace launch can follow as soon as stock lands.