Building Siya Sarees' own online storefor handpicked silk and cotton sarees

Siya Sarees sells handpicked silk and cotton sarees sourced from Indian weaving clusters such as Kanchipuram, Varanasi, Chettinad and Arani. The brand wanted a store of its own online, where customers could see the full range and buy directly.

Sarees are bought on colour, motif and weave, so the store had to let shoppers find the saree they had in mind quickly, and show each one well enough to buy without seeing it in person.

We designed and developed the Siya Sarees D2C website on Shopify, with the catalogue organised the way saree buyers search: by colour, from reds and pinks to creams and blacks, and by motif, from peacocks and paisley to temple arches, ikat and plain bodies with woven borders. Curated collections, New Arrivals and a Festive Edit sit alongside, with the brand's story told on its own page.

The store offers free shipping across India above Rs 2,999, dispatch within two business days and 7-day returns with reverse pickup. It is live at siyasarees.co.in.