Bringing more shoppers into Reeti Creations' storewith Meta ads

Reeti Creations sells from a physical store, so its business depends on people walking through the door. Likes and followers were not the goal. The challenge was to bring more shoppers from the area into the store.

We ran Meta performance marketing campaigns built for lead generation, not reach, targeting shoppers within travelling distance of the store on Facebook and Instagram. Every lead came in with a name and a phone number, giving the store team a steady list of interested people to follow up with and invite in.

Because the campaigns were set up around leads, the store could see what each enquiry cost and which ads brought in the people most likely to visit.