Getting Craveo's thecha readyfor Amazon and JioMart

Craveo, from Divine Foods, makes a Garlic and Green Chilli Thecha, a traditional Maharashtrian chutney. Before investing in stock, packaging and ads for marketplaces, the brand needed to know how big the market really was, who it would be up against, and what price would still leave a healthy margin.

Food also needs category approval on Amazon and JioMart, which has to be worked through before a single listing can go live.

We built the research and Excel models behind the launch decision: revenue sizing for the category, a competitor analysis, pricing and margin modelling, and a view of the advertising landscape. We then worked through the grocery category approval requirements on Amazon and JioMart, so the brand has a clear path from approval to its first listing.