Turning Anina's product pagesinto repeat orders

Anina had a growing catalogue and steady traffic from Instagram, but visitors rarely moved past the first product page. Collection pages were slow, the checkout asked for too much, and there was no way to follow up with anyone who left without buying.

The task was to make the store faster and clearer, then connect every abandoned cart and enquiry to a follow-up the team could act on the same day.

We rebuilt the collection and product pages around a single clear offer, cut the checkout to two steps and connected WhatsApp follow-up for abandoned carts. Weekly reporting now links campaign spend to orders and repeat purchases, so the team can see which content and which audiences actually sell.